How to Rank Higher on Google with AI and 60% Less Work

Today I'm going to giveaway my AI SEO secrets.

In the last few months I have been testing a new SEO strategy involving AI.

I wanted to discover how much AI helps when it comes to capturing new organic traffic from Google.

Long story short. It helps a lot.

But having a streamline process with:

• Fine tuned Chat-GPT prompts

• Content frameworks.

Is key. 🔑 

That process is what you will receive today.

This test has helped my marketing company save A TON of time and headaches while still ranking up and to the right.

It will do the same for your short-term rental business.

Let's dive in.

First, the SEO basics

In short, SEO is putting language on your website that search engines read, then provide to people looking for you.

Most people ignore SEO because:

• Writing is boring.

• Coming up with ideas is hard.

• Takes too much time.

All my data shows that few hosts are prioritizing SEO. But, non-Airbnb short-term rental specific searches continue to rise.

Which means…

ring ring

Hang on. Someones calling.

....

Sorry. Opportunity called.

Let's get back to the article.

Here's how rank higher on Google with 60% less work using AI SEO.

Step 1: Figure out what to write

The first step of any SEO process is to figure out what to write.

Here's how I run through my ideation process:

Step 1: I find keywords related to a property. (I.e. cabin in northern Wisconsin). I use this process to find keywords.

Step 2: I decide on content type based on the intent of each keyword.

For example, If I type in "cabins in northern Wisconsin" and blogs about Wisconsins best cabins pop up, I'm going to write a blog.

If I type "WI cabins," and direct booking websites pop up, I'm going to create a landing page.

Landing page and blog are your two formats. One format to sell something (landing page), one format to provide information (blog).

Step 3: I create a list of keywords by intent that I plan to target for the next 90 days. Here's what my list would look like:

Step 2: Organize your AI machine

Now that the ideation is done, the easy work begins.

Before we run the prompts and create content in 60% less time, we need to create a brand kit. This brand kit will "warm up the AI to your brand" before it writes anything.

AI brand kits make sure your content doesn't look like it was written by some Siri + sleepy-college-professor-robot.

This is a crucial step most marketers miss. They think it's silly. I think their robot content is silly.

Here's how to create your brand kit:

1. Copy all the content from your website THAT YOU WROTE and paste it into a Google Doc. Don't worry about formatting, just label the content section "Website {pageType}."
   

2. Once all the website content is in the doc, do the same with Instagram captions, Twitter threads or any other social media written content.
   

3. Finally you want to add 2-3 paragraphs about your property. Hand written (typed) in your words.

You're total brand kit should be 10-15+ pages. However, the more the merrier.

Step 3: Run the prompt

Use this prompt in ChatGPT to write ranking content with 60% less work.

hey chat, I'm looking to create a landing page for my {ShortTermRentalDescription} targeting the keyword "{Keyword}”

Here is your job:

1. Please use the content from my attached PDF brand kit to form your output using my voice, style, flow and writing style in the attached PDF.
2. Once you understand the writing style of my company using the content I give you, please form a new landing page using the template titled “page template” as a guide to write your landing page.

Page template:

“Landing Page Structure:

Heading

Describe the stay and include the primary keyword here. 

Your headline should be clear, compelling, and concise. 

It should communicate the main benefit or value of your services. 

It's often the first thing visitors read, so make it count. 

Subheading

Describe the promise/result. 

A subheadline can provide additional information that supports the headline. 

It should further explain the service or offer and push the reader to continue reading.

Call to action

Tell your visitors what you want them to do next. 

This is typically “book now” or contacting your team.

Make sure your CTA is clear, concise, and compelling.

Social Proof

Reviews and ratings if any. Or can be skipped since the website is new.

The Problem

Describe the state that they are in

What are the three core challenges that your audience is facing with respect to your solution?

The Solution

Describe what they have tried before but hasn't worked

Explain what they ACTUALLY need to solve their problem

Introduce your solution

Features and Benefits

- List out the features in bullet points by elaborating on the benefit for each feature.
- Focus more on the benefits than just the features. How will your services help your clients?
- Break down complex terms and benefits into easy-to-understand bullet points. This can make it easier for your audience to quickly understand the value of your services.

Reviews

These could be testimonials from happy guests, ratings and reviews, case studies, or the number of guests that stayed. They help to build credibility and reassure potential guests.

Who is this for?

Call out each of your target audience segment

(Optional) describe the use case for each audience segment

About Company

Explain briefly about the company in 1 or 2 short paragraphs

FAQs

Generate FAQs and add short answers to them. 

P.s. Above is the landing page prompt. View the blog page prompt here.

Information you need to fill out:

Once GPT gives the final output, copy it into another Google Doc where it will wait to be published on your website.

View the full output on ChatGPT

SEO is untapped in the short-term rental space

I rarely see anyone doing it.

Follow this process and start owning search market share in your area.

Adventure seekers and vacationers are looking for you online. Follow this AI assisted SEO process so they find you.

That’s all for today. I’ll see you in the next article.