(2024) Best Short Term Rental Marketing Articles

Author

Scott Quesnell
December 26, 2024

The holidays are over, the gifts are unwrapped.

I drank too much whiskey, I'm feeling like crap.

The year had its twists, some sweet and some stressful,

But laughter and lessons made it successful.

Looking to next year, I feel very hopeful.

Have a great 2025, welcome to The Lodge Social.

This is the 52nd newsletter I've sent. Turning The Lodge Social one year old.

When I started this newsletter, I thought it would amount to nothing after my initial 90 day test period.

Now, I'm able to do what I love (write and talk about marketing), in the coolest industry ever (short term rental).

From the bottom of my heart, thank you for being a subscriber.

Today, I'm going to share my top 5 articles from 2024. Some of them voted best by you, some by me.

Let's dive in.

#5: Create 25 Instagram Content Ideas with AI

The worst part of social media is coming up with post ideas. AI can help with that.

If you want to grow and make money through Instagram, this ChatGPT prompt will help.

Simply:

  • Copy the prompt

  • Paste it into ChatGPT

  • Complete four fields with your rental information

And bam. You'll get 25 post ideas you can go out and capture right away.

Zero thinking required.

Published: Feb. 15

Read Time: 2 minutes

Email is the best marketing channel for rental operators.

I usually get 400% more bookings from here than any other channel.

Skip the months I spent on trial and error, and make your first email profitable.

P.S. Hack #3 and #4 might surprise you.

Published: Dec. 12

Read Time: 3 minutes

This is the most actionable article I've written.

31% of The Lodge Social readers want to learn more about SEO. I ran with that.

Included in this article is an interview with Conrad O'Connell. Founder of BuildUp Bookings.

In 18 minutes, Conrad shares a true SEO masterclass found nowhere else on the internet. Here's what we talk about:

  • Is SEO for everyone?

  • How to build an SEO moat and own a geographical region.

  • What we must do that OTA's don't.

  • The #1 thing all rental operators must pair with SEO.

If you follow his steps, you'll get ahead of everyone else.

Published: Oct. 10

Read Time: 3 minutes

I wrote this article in my truck on the side of the highway. It was a major "eureka!" moment.

Most entrepreneurs think marketing is:

  • Learning the basics (80%)

  • Making campaigns better (20%)

It's the other way around. Building a great marketing campaign requires:

  • Iterating

  • Failing

  • Doing things that lead to 0 return.

  • And most importantly, time.

Since me saying "marketing takes time" was kind of a debbie downer way to end an article, I cover ways to iterate quickly.

Published: Sept. 12

Read Time: 2.5 minutes

Advertising is a monster most new marketers are scared of.

I was the same way.

Sprint testing is your secret weapon.

I'm going to show you how I make ads that I know guests will love.

How do I know they will love them?

Because they created the ads for me.

I'll admit, this is a technical article. I recommend reading it a couple of times while sipping a steaming cup of that jitter juice from the heavens ☕️ to really try and understand it.

Then, if you still don't get it, respond to any of my newsletters with questions.

Published: Sept. 19

Read Time: 3.5 minutes

That's all for today. I'll see you next year (lol).

Do you have 9 seconds? I'd like to get to know you better. Can you please answer these 3 questions? (survey)

Before you go

I just launched my brand new direct booking marketing agency, Lodge Social.

We help rental operators get more guests to like, share, and book.

Apply to work with me and my team here.

Links you might like:

  1. Spending money on ads doesn’t mean you’ll make money. Let me explain…

  2. Marketing pros use these tools to work smarter.

  3. This is why you need to callout your audience.

  4. Start marketing the right way in 30 minutes.