THE SHORT TERM RENTAL MARKETING NEWSLETTER

"Volume" Is The Title of This Article

The volume required to get what you want may surprise you.

A few month ago, we got hired by a rental operator to increase direct bookings.

At the time, direct bookings made up less than 5% of their revenue.

The issue was clear after one look at their website.

Website stats (per month):

• 1,000 visits. Mainly from Instagram.

• 98 checkout page views.

• At most, one booking.

The problem wasn't the strategy. It was the reach.

Since Instagram already proved to be a good traffic source, we got more using Meta ads.

Stats now (per month):

• 9,500 visits

• 1,400 checkout page views

• 8 bookings

Easy fix.

Do More Of What Works

The purpose of marketing is to spark interest in buyers and send them to a place that accepts credit cards.

For rental operators, that place is a website.

5 years ago, I would've thought 1,000 website visits was more than enough to make me unlimited money.

After getting over my total let down, I would make the situation worse by:

• Reinventing my social media strategy

• Gutting and replacing my website

• Changing my pricing

Later I learned 80% of marketing problems are solved by:

• Finding what works.

• Doing more of it.

The last 20% is making what works, work better.

Want more bookings?

Start here:

• Find the #1 channel driving traffic to your website.

• Get more.

Sometimes, it really is a simple numbers game.

That's all for today. I'll see you in the next article.

Before you go

I spend about 10 hours writing this newsletter each week. The rest of my time is spent running Lodge Social.

Our marketing team will help you get more guests to like, share and book.

Work with me and my team here.