The Best Short-Term Rental Marketing Medium

I'm a huge fan of building a social media audience for your business.

It gives past guests an easy way to book again.

But, I believe having an email list is essential for the sustainability of your business.

For multiple reasons:

• It allows you to own your audience

• You won't get hurt by algorithm changes

• You can control the distribution.

Conversion rates are also much higher with email compared to other channels.

Here's a real world example.

Last month, I was hired to do a marketing audit by a multi-million dollar business. They wanted to understand what to do more of.

Conversion rates for this client weren't that good. 1% here, 2% there. But when I got to conversion rates from email?

6.5%.

400% higher than all other channels they had.

I told them do more email.

Email Still Gets More Engagement Than Any Other Marketing Medium

Most business owners think customers will get annoyed with too many emails.

I personally get excited every morning when I check my email, because I know there's a new batch of content sitting in my inbox.

It's like Christmas morning.

In order for someone to join your email list, they have to willingly give you their email.

That means they want to hear from you. It's a sole intent.

Where as social media users follow for various intents.

Users have different mindsets when they check email. They're ready to pay attention and soak up important information.

It's a big reason why email engagement rate is so high.

Not only is email more engaging and personal - but it's manageable.

Unlike social media, email works in your favor.

There can be times where your Instagram posts don't get shown to your audience. This could be because:

1. You posted at a busy time.

2. Your audience just isn't as engaged today. (doom scrolling).

3. Instagram is mad at you because you commented the 💩 emoji too many times.

Social media platforms optimize for time on screen. If someone has a cooler post or yours didn't cut it, they'll knock you off the rolodex.

That's why social media engagement tends to be so low.

How To Quickly Build an Email List

The best way to build an email list is to give website visitors something sexy from the start.

Here's how you can take action and grow an email list:

1. Place a lead magnet on your website

A lead magnet is marketing lingo for, "give incentive for an email address." Some great options are:

• Stay giveaways

• 10% off on a booking

• A local guide to your area.

2. Promote the email list to your audience

If you already have a social media audience, tell them about your newsletter. Your raving fans will always want more.

3. Send a message to past guests asking them to sign up

Dig up past guest emails and ask them to join your list with a lead magnet.

These options offer a sexy way for a user to become part of your sustainable audience.

Email Is The Way Out Of The Content Rat Race

Communicating with an audience on the world-wide web continues to get more difficult every year.

• Platforms become more crowded.

• Algorithms change.

• Creating quality content is like a Hollywood production now.

Building an email list is really your only way to get out of the rat race and own your audience.

If you're worried about crafting a boring email. Look no further. Feel free to take inspiration from my emails. I crack myself up almost every single time I write these for you.

And with 70% of you looking at them every week, I know it works.

That's all for today. I'll see you in the next article.

P.s. STR Lift is rolling out content on Instagram this month 💥. Keep your eyes peeled! 👁️ 👄 👁️