Get big $$$ group bookings starting tomorrow

If you want more large group bookings, this is for you.

Groups are not going to book using a calendar widget.

Instead, these large ticket purchases require human interaction.

Which makes sense.

Most group bookings start at $1,000+ per night. I have never spent more than $1k online without talking to a person.

Have you?

If your goal in 2026 and 2027 is to book more:

• Company retreats

• Wedding parties

• Annual Wrestle a Dog Summits

You must follow 2 steps. These are achievable for anyone:

Step 1) Create The Offer

First, people must know you offer group bookings. Create the offer page by answering 5 questions guests ask:

• Who

• What

• Where

• Why

• How

a) Who

Who is your stay perfect for hosting? Is it:

• Small teams (5-10 people)

• Large weddings (50+ people)

• Events (100+ people)

Whatever the answer, say it. Examples:

"Group bookings for up to 50 people. Perfect for weddings, small teams and large families."

b) What

What's in it for the group? For the most part, this can be the same pitch you would give to a single unit booking.

• Give a list of the amenities

• Paint the site with photos

• Good to go

Note: If you offer large group discounts, mention that here too.

c) Where

Tell people where you are. Make your address public or at least mention the nearby town.

d) Why

This is the most important point.

There are only 1-3 reasons why people are choosing you over anyone else.

Read reviews to find those reasons. People will mention:

• The views

• Proximity to world class hiking

• Common social areas

People will tell you why you're the perfect place for a large group getaway. Go with that.

e) How

There is one final step to creating your offer. Tell people how to book.

99% of people will not charge $1,000+/night to their credit card after reading your offer.

They want to talk to you. So let them.

The call to action on your offer page should be something like:

• Get started

• Start now

• Create your package

Not "Book now."

Then give them two ways to contact you.

• Phone number

• Contact form

Step 2) Get Leads

The best way to book group bookings is by driving phone calls or form fill-outs.

Aka, leads.

Leads from Meta Ads can be really inexpensive. Like $20-$30 per lead.

How to run ads for this is super simple:

• Create 3-5 videos that highlight your stay + premium amenities.

• Place text on those videos that is the answer to your "who" question (Group bookings for up to 50 people. Perfect for weddings, small teams and large families).

• Run a Meta Leads campaign.

• Target every city within a 2-3 hr drive.

That's it!

How to get group bookings starting tomorrow

First, tell people why you're the perfect place to host a large getaway. Answer these 5 key questions:

• Who

• What

• Where

• Why

• How

Use this content to create an offer page on your website.

Then run Meta Ads to get leads.

An offer page can be live within a couple hours.

Lead campaigns take less than 2 hrs to build.

So, why not start tomorrow?

That's all for today. I'll see you in the next article.

P.S. Marathon Monday was a couple days ago. I could say a lot about it but instead click on the image and watch that video. That’s what this race is all about.

Whether or not you continue down the rabbit hole is up to you. But I highly encourage it.

Before you go

I spend about 10 hours writing this newsletter each week. The rest of my time is spent running $100K Stay and Lodge Social.

1) $100K Stay — Learn how to make $100K for your Airbnb or hotel from social media.

• This hybrid-live training program is everything you need to get your own guests from the internet. Even if you have zero audience, experience, or marketing skills.

• Enrollment is currently open. Book a call to join →

2) Lodge Social — Our marketing team will help you get more guests to like, share and book. Work with me and my team here.

Links you might like:

1. The 4 ways to get bookings from the internet (The Lodge Social)

2. Last years most underrated travel spots (Wander)

3. Which makes you want to book the room? (LinkedIn)

4. The best focus music playlist to exist in the world (Big Desk Energy)