Boeing 747 Airbnb & Hotel Marketing

When guests book an airbnb or hotel, they aren't just buying a place to sleep.

They're purchasing an experience that usually costs double your booking. Sometimes more.

Let's say someone books your property for a weekend. That booking might be worth $1,000. For a guest, that's not the full purchase:

• They had to take time off work (lost money)

• Fill up their car or buy plane tickets

• Food and going out to eat costs

• Activities

Add it all up, and their experience investment becomes $2,000+. Your property is just a piece of it all.

It's much bigger purchase than we often think.

Bookings are not quick purchases

Think about it like this.

If you're buying a candy bar in the checkout line, you need like three seconds to decide.

If you're buying a new laptop, you're:

• Reading reviews

• Watching videos

• Comparing prices

• Sleeping on it for a few days

Your guests are doing similar things. They must:

• Read reviews

• Watch videos

• Browse prices

• Sleep on it for a few days

This is normal buying behavior for big purchases.

So, how do you win the booking?

How to win big purchases

The bigger the purchase, the bigger the runway.

Runways are a stretch of concrete that allow airplanes to catch enough momentum to go airborne.

Runways for us is a collection of assets someone can binge to build momentum of excitement and buy.

Asset examples:

• Ads

• Social content

• Blogs

• PR articles

• Etc...

The results you want define how long your runway must be.

Coming back to the airplane example, a Boeing 747 will produce the biggest results. It will:

• Carry more people to their destination

• Generate the most revenue for airlines

• Create the most joy for plane spotters

A Cessna will produce the lowest results. It doesn't do squat.

• Two people maximum. One is the pilot.

• They lose money I'm pretty sure.

• I've seen one take off. It get more joy watching paint dry.

If you want 747 results, you'll need a bigger runway. More space and time to build a collection of assets. And that's okay.

I'm writing this to help you not quit

It's easy to get discouraged after:

• Building an ads campaign

• Hosting a photo shoot

• Hosting a video shoot

• Updating your website

• Getting nothing from it right away

I'm not saying you have to wait months to get a win. They will come incrementally.

I am saying the real return comes once the runway required is built to get the big results you want.

Stick with it. Seeing a 747 take off is way cooler than a Cessna anyway.

That’s all for today. I’ll see you in the next article.

P.S. Speaking of airplanes, wrapping this newsletter up from Boston-Logan. Heading back to Wisconsin for Thanksgiving. This is my favorite holiday. Gobble gobble. Happy Thanksgiving!

Before you go

I spend about 10 hours writing this newsletter each week. The rest of my time is spent running Lodge Social.

Our marketing team will help you get more guests to like, share and book.

Work with me and my team here.

Links you might like:

1. Where Facebook dominates Airbnb (The Lodge Social)

2. How to convert guests in two clicks (Podcast)

3. (2026) The best places to go in the US (Conde Nast)

4. How to build a direct booking website that drives bookings (Wander)