5x Short-Term Rental Social Media Growth

Becoming successful on social media requires you to be social.

I'm definitely someone who's still trying to get better at social media marketing. It's a desire many STR Entrepreneurs have.

So, in the past couple months I have digested dozens of hours on building an audience from Matt Gray.

If you aren't familiar with Matt, here are a couple stats:

1. Built an audience of 14M+ people

2. Founder of 3 profitable businesses.

3. He's from Canada. (I'm Canadian).

One concept Matt introduced - that I loved - is his engagement pod tactic.

The Engagement Pod Tactic

Here's a high level overview:

1. You invite friends to be part of a private chat group (the pod).

2. Everyone likes and comments on each others new posts.

3. This stimulates the algorithm.

4. You grow the pod through social networking.

Like me, most people forget the one core purpose of social media.

Be social.

This tactic helps build that social bug and stimulate the algorithm.

A double whammy.

Stimulating the algorithm + becoming a social butterfly = audience growth.

Build an Engagement Pod and Grow Up to 5x Faster

Here's how to build an engagement pod and experience rapid growth:

Step 1: Pick a Platform: Choose which social media platform(s) you want your engagement pod to be on. No more than two platforms to start.

Step 2: Recruit Members: Recruit 7-10 active social media users for your pod. It's ideal you're similar in niche, but not required.

Step 3: Create The Pod: Set up the group on a messaging platform like WhatsApp for easy communication. This is where members will know about posts going out.

Step 4: Set Clear Rules:

such as:

1. All members must complete the initiation hazing process (jk).

2. Each member is allowed to share two posts per week in the group.

3. All other members must comment on these posts within the first hour of posting to stimulate the algorithm.

Step 5: Analyze: Keep track of engagement levels on posts supported by the pod. Adjust post types, times, or even member contributions based on what works best.

Step 6: Grow the Pod and Repeat: As your audience's grow, so should the pod. Be social online by talking to other people, inviting them to your pod and repeating this cycle.

Engagement Pods Happen In Real-Life

I've taken a ton of courses on social media, but Matt's actually stuck.

And this social media principle isn't any different from real life.

Building an engagement pod is just a fancy framework for:

Talking with people in real life is how I created my network.

Consistently talking with my network is how I built my business.

Creating a business opened doors to talk with more people.

And the cycle compounds.

If you're looking to become part of an engagement pod, fill out this form. I'd be happy to have you in my club.

That's all for today. I'll see you in the next article.

P.s. STRlift is rolling out content on Instagram this month 💥. Keep your eyes peeled! 👁️ 👄 👁️