3 Books to Master Short Term Rental Marketing

There are a lot of books out there on marketing. I have read most of them.

Unfortunately, most of them were a waste of time. They could have easily been blog posts, or even newsletter emails.

But, there are 3 books I am reading for the second time that I'd feel terrible keeping to myself.

These 3 word sandwiches have helped me:

1. Understand why my skills are needed in business.

2. Avoid random acts of marketing to save thousands of dollars.

3. Improve specific skills like writing and Facebook Ads.

These 3 books has helped me master marketing.

Links to buy are at the bottom

Book #1: Building a Storybrand, Donald Miller

Building a Storybrand is about messaging.

This book will help you communicate the benefits of your short term rental and guide your ideal guest to a comfortable transaction.

Here's why this book is important to mastering marketing:

• If your guests don't understand why your property is the perfect choice for them, they won't try to learn more. They'll leave. This book helps you forever avoid confusing your ideal guest.
  

• The modern traveler values brand story over anything else. This book will help you find the hidden story of your business and make it so good, guests won't be able to say no.

The framework learned in this book is the foundation to your marketing because:

• Your ads.

• Social media captions.

• And website headlines.

Are nothing without a strong message and clear communication.

Book #2: Traffic Secrets, Russell Brunson

This is the grand daddy of digital marketing books.

The format of Traffic Secrets is perfect.

Russell starts you at 0 and guides you step by step on how to build a marketing funnel that spits bookings.

Here's why this book is important to mastering marketing:

1. This is a start from scratch step by step guide. You could quite literally read a chapter, implement the lessons and continue.
   

2. Russell explains the purpose of social media, email marketing and even your website. So rather than treating each channel as a separate entity, you'll see how they work together.
   

3. You learn how to build a social media audience that produces never ending bookings. From someone who has 1.3M followers.

This book will help you master digital marketing. Plain and simple.

Book #3: $100M Leads, Alex Hormozi

I believe Alex Hormozi is the greatest business writer of the century.

Why?

He has figured out how to say the most in the least amount of words.

Then drives his main points home with info-graphics. Just to make sure you "get it."

I love pictures.

Here's why this book is important to mastering marketing:

1. You learn how marketing makes you money. This is nice peace of mind.
   

2. Alex gives away the best Facebook ads strategy. Agencies charge $1000s for this. Learn it.
   

3. You learn how to find the two most important marketing metrics. Lifetime Value (LTV) and Customer Acquisition Cost (CAC).

This book is more of a "pick your own story." Alex shows you multiples paths you COULD take, but you have to pick the one to follow.

Similar to The Oregon Trail game.

The 3 Common Themes in Each Book

If you are just starting your marketing journey, follow this list in order.

Because after reading:

1. Building a Storybrand

2. Traffic Secrets

3. $100M Leads

You will quickly discover:

1. These books do nothing without action.

2. Each book has the same marketing principles. They are just written differently.

3. Social media, email marketing and a website are pieces of your marketing puzzle. These books show you where the pieces go.

Here's my deal to you:

These books alone have transformed my business and I believe they'll do the same for you.

If they don't. You can humiliate me Jon Taffer style.

Deal?

Cool.

That's all for today. I'll see you in the next article.

Buy the Books on Amazon (Not Affiliate)